GrtWines: Guaranteeing Provenance in The Global Wine Market

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GrtWines, a new blockchain based marketplace for wine, launching in January 2024, with the goal of creating an innovative way for a new generation to discover, collect and trade great wines with guaranteed provenance.

 

Their initial release, scheduled for January 8th 2024, will explore the best of Bordeaux as GrtWines drops “100 Magnums”. GrtWines offers NFTs backed by physical bottles of highly sought-after wines such as the 2009 Chateau Lafite Rothschild, 2010 Chateau Margaux and 1995 Chateau Pichon Comtesse de Lalande, among 26 other great labels, all sourced from the most trusted and vetted négociants in the Bordeaux region.

 

The “100 Magnums” release represents the largest first drop of Fine Wine ever to be sold via the blockchain. GrtWines says this is only the beginning and already have plans to quickly follow up from their ”100 Magnums” release and bring significantly more GrtWines to the market via their upcoming “GrtVintages”, “En Premier 2022” and “GrtRegions” releases which are scheduled in the coming months.

 

“We are thrilled to be a part of bringing this innovation to the wine industry and making great wines with unquestionable provenance available to a broader audience,” said Mathieu Chadronnier, Co-Founder of GrtWines and CEO of CVBG.

 

GrtWines is poised to make a significant impact on the global wine marketplace and revolutionise the industry with its cutting-edge technology and commitment to providing a superior user experience, increasing the access, simplicity and security in purchasing pristine wines with perfect provenance. The founding partners include a team of individuals with deep expertise in wine, technology, and finance.

 

Trust and transparency is core to this platform,” says GrtWines CEO Jonathan Slone. “By harnessing cutting-edge technology, we’re aiming to provide a seamless experience where you can buy or sell wines without ever having to worry about its origin, storage, or even physically moving it. It’s our endeavour to make the world of wine more accessible and satisfying for everyone.”

 

About GrtWines

 

GrtWines brings together the best of the wine world with blockchain technology to create an innovative way for wine lovers to discover, collect, store, trade and enjoy great wines through wine-backed NFTs.

 

Unlike traditional wine ownership, GrtWines links NFTs to bottles of wine directly from wineries and trusted merchants. These NFTs are easily tradable while the wine stays stored at the source, preserving provenance and saving wines from the risks and environmental costs of transportation. With GrtWines NFTs representing proof of ownership, buyers and sellers no longer need to worry about shipping their bottles of wine every time a purchase is made. Instead of transferring the physical bottle from the seller to each new buyer, GrtWines NFTs can be instantly transferred with immediate settlement anywhere in the world via the blockchain, reducing the environmental, transportation and storage costs of each bottle significantly.

 

Owners of the NFT can redeem their digital bottles for the physical ones when they are ready to enjoy them and have their bottle shipped directly to their door from the primary source. GrtWines employs a proprietary mint process for all asset-backed NFTs that ensures each one is linked to an underlying asset that is deliverable under the terms of the contract – a contract that is created directly between the owner of the NFT and the wineries and suppliers themselves.

 

GrtWines goes to market on the 8th of January 2024, visit www.grtwines.com to take part in the next generation of wine markets and get your hands on some of the world’s greatest wines with the “100 Magnums” collection. Be sure to follow them on social media below to stay up to date with their future news and releases.

 

For more information, please visit www.grtwines.com
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